Pinterest users come to the pinterest cpm with ideas in mind, ready to take action. To better support this intent, the social network has introduced a wide array of ad formats that advertisers can use to reach and engage with these customers.

Depending on the objective of your campaign, you can choose from three buying models: awareness, website traffic, and conversions. When you want to build brand awareness, you’ll be charged per thousand impressions served (CPM). When your goal is to drive website traffic, you’ll be charged for clicks on the promoted Pin (CPC). And when you want to focus on driving conversions, you’ll need to install the Pinterest pixel on your website and set up tracking for checkouts, add to cart, or signups (CPA).

For each of these advertising campaigns, you can choose from a variety of visual formats. Standard Pins are the most familiar, and they work well in conjunction with vertical or square static images. Video ads can be a highly engaging way to showcase your product or service, and Carousel ads are great for showcasing multiple products in one image. Finally, Idea ads combine both text and video content in a single ad, allowing you to tell your story through an interactive and visual format.

Understanding Pinterest CPM: Cost-Per-Thousand Impressions Demystified

No matter the type of ad you’re running, you can optimize it for performance by using engaging imagery, short and sweet ad copy, and compelling call-to-actions. For example, if you’re running a CPC campaign, you can drive people to your site by using a relevant URL link that correlates with the photo in your ad.