Investing means putting money to work to help achieve financial goals, such as funding your retirement or purchasing a home. With the potential to earn higher returns than insured savings products (like Certificates of Deposit or CDs), investing is a useful tool for building wealth over the long term.

The Investors Centre are many ways to invest, depending on the amount of money you have available and your goals and timeframes. The biggest consideration is how much risk you are comfortable taking, which can be determined by assessing your personal situation, including your tolerance for loss and current income.

For example, if you are saving for retirement in 2050, you might be more willing to take on more risk because you won’t need access to your investment in the short term. On the other hand, if you have children heading to college in just a few years, you might be more inclined to choose safer investments that provide steady, secure income.

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Another important factor to consider is how tax-efficient you want your investments to be. Some investments, such as mutual funds and ETFs, offer low-cost, tax-efficient diversification across asset classes, countries and other factors through ‘portfolio management’. Others, such as individual stocks and bonds, can have a variety of tax implications based on your specific situation. Be sure to read the Product Disclosure Statement for each investment product before making a decision.

Obstructive sleep apnea causes your throat (upper airway) to collapse or close while you’re sleeping. The condition interferes with breathing and decreases oxygen levels in your blood, which can lead to serious health problems.

The most common treatment for obstructive sleep apnea is a continuous positive airway pressure (CPAP) machine. A CPAP machine pumps constant air pressure into your upper airway to keep it open while you sleep. Depending on your needs and preferences, you may also receive a BiPAP, APAP or oral device.

Innovative Sleep Apnea Treatments for a Better Night’s Sleep

Sleep apnea treatments happen when your brain doesn’t send the proper signals to your breathing-related muscles. It can be hard to treat, but it’s important because sudden drops in blood oxygen levels put you at risk for high blood pressure and heart disease. You might have central sleep apnea if you snore, wake up often in the middle of the night, feel tired during the day or have a family history of nervous system disorders like Lou Gehrig’s disease or amyotrophic lateral sclerosis (ALS).

Treatment for obstructive and central sleep apnea includes lifestyle changes and breathing or oral devices. Your doctor will ask about your diet, medications, and your family history of sleep apnea. You might need a physical exam to check your weight, your neck size and other features that could contribute to the condition. You might need a second sleep study if your first one shows no improvement or you have new symptoms. You might need surgery for obstructive sleep apnea if CPAP and other non-surgical treatments don’t help. Possible surgeries include a nasal septoplasty to correct a deviated septum, jaw surgery or uvulopalatopharyngoplasty to take out tissue that can block your airway, and mandibular advancement splints to pull your lower jaw forward.

Scent Branding for a Strong Brand Identity

Have you ever wondered why every Cinnabon location smells like a cinnamon roll? Or why each Westin hotel smells the same, with their signature White Tea fragrance? That’s because these companies are using a tried-and-true marketing tactic called scent branding. They’ve partnered with Scent Branding für eine starke Markenidentität experts to create a signature scent that aligns with their brand’s image and core values. The right scent can strengthen their identity, boost customer satisfaction, and increase sales, among other benefits.

How to Choose the Right Scents for Your Brand

What’s more, scent is the only sense that bypasses cognitive thought and directly connects to our limbic system that controls emotion. As a result, the sense of smell can invoke associative memories much more quickly than visual or auditory cues. Using scent to reinforce and complement a brand’s core values is the most powerful tool a business can have for creating a memorable connection with consumers.

The secret to successful scent branding is to be mindful of the type and amount of scent used. Too many scents can be overwhelming, while too little may fail to communicate a brand’s message. In addition, a scent must be carefully chosen to fit with the company’s image and the emotions it wants to convey to customers.

For example, if a company is trying to evoke feelings of calmness, it would be best to use a calming scent such as lavender or lemongrass. This will help set it apart from competitors and encourage customers to spend more time in the store, which can ultimately lead to increased sales.